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Leanne M Summers

SEO Consultant & Copywriter

SEO is about context, not keywords

I said it. 

I'm a rebel. I do SEO differently. 

When I hear an SEO talking about keywords, I want to run.

Search engines are semantic machines trying to understand who you are using context. Who you are, what you do, and who you serve. They connect things, characteristics and relationships to try and understand what your users are looking for and give them what they want.

When an SEO starts talking about keywords, I want to run.

I work with brands that want to be the topical authority in their niche.  Because when you're the source the search engines trust, you're going to be the business they return in the search results.

 

You don't need a 9,743,887-page website.  You need a clear, semantically optimized website that covers your brand in the context of your user needs - and cover the context across every stage of the user journey. 

When search engines trust your brand, you're in the elite club.

No trickery. No gaming. 

Just great writing packaged in the way the search engines understand.

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